The 'Family First' campaign is a new one from Wendy's that features the stories of four adopted children on fast food cups.
From back-to-school to Halloween, fall is a season that's full of excitement for many kids. But for many kids who are less fortunate, these fond moments are missing. As the founder of Wendy's, Dave Thomas, was adopted himself, the fast food chain is now running a campaign in partnership with the Dave Thomas Foundation for Adoption. The illustrated beverage cups feature illustrations and text written by adopted kids, sharing fond memories of visits to amusement parks, beaches and fun birthday celebrations.
For Halloween, Wendy's is selling coupon books so that proceeds can go towards helping to connect families with kids in foster care.