Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,592 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,086 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,086 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,210 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,592 cutting edge ideas.

Kid-Drawn Drink Cups

These Wendy's Fast Food Cups Share Stories of Adopted Children

— October 22, 2015 — Social Good
The 'Family First' campaign is a new one from Wendy's that features the stories of four adopted children on fast food cups.

From back-to-school to Halloween, fall is a season that's full of excitement for many kids. But for many kids who are less fortunate, these fond moments are missing. As the founder of Wendy's, Dave Thomas, was adopted himself, the fast food chain is now running a campaign in partnership with the Dave Thomas Foundation for Adoption. The illustrated beverage cups feature illustrations and text written by adopted kids, sharing fond memories of visits to amusement parks, beaches and fun birthday celebrations.

For Halloween, Wendy's is selling coupon books so that proceeds can go towards helping to connect families with kids in foster care.
Trend Themes
1. Cause Marketing Cups - Using cups as a way to market a cause, in this case adoption, by featuring illustrations and stories of adopted children.
2. Kid-friendly Fast Food Marketing - Marketing fast food to children by promoting kid-friendly cups that feature drawings and stories of adoptive families, creating a positive association with the restaurant.
3. Charitable Coupon Booklets - Selling coupon booklets during Halloween with proceeds going towards helping families connect with foster children, creating a powerful charitable giving program for the fast food industry.
Industry Implications
1. Fast Food Industry - The industry can adopt a cause marketing strategy by featuring drawings and stories of children in their cups, which will create a positive impact on consumers' minds.
2. Charitable Organizations - Charitable organizations can coordinate with fast-food chains to use their products as marketing tools to promote social causes and distribute the proceeds.
3. Children's Entertainment Industry - Incorporating child-friendly mediums, such as drawing and storytelling in cups could appeal to the children's entertainment industry.
1
Score
Popularity
Activity
Freshness