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21 Youth Food Campaigns

These Food and Beverage Marketing Stunts Target a Young Demographic

— December 3, 2015 — Lifestyle
Knowing that many teens tend to experience an increase an appetite as they grow, many savvy brands have stepped up with food and beverage marketing campaigns specifically targeted to sate this demographic.

As these young consumers are more socially connected than ever, unsurprisingly, a lot of these campaigns capture attention with the use of social media. A few of the most interesting social media stunts include biscuit brand Biskrem launching an interactive adventure on Instagram and McDonald's releasing special Snapchat photo filters.

Since a young teen's allowance or cash earned from part-time employment is limited, many of these food and beverage marketing campaigns help young consumers get the most value for as little money as possible. For instance, KFC launched #LittleMoneyBigFun as a parody to the #RichKidsofInstagram tag, while beverage company Kirin's vending machines dispense complimentary selfies with purchased drinks.
5.8
Score
Popularity
Activity
Freshness
20
One-Upping Active Campaigns
One-Upping Active Campaigns
Nutri-Grain's Mobile Gaming Experience Challenges Teens to Get Active
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19
Social Downtime Campaigns
Social Downtime Campaigns
KFC's In-Store Promotion Provides Free Meals when Social Media is Down
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18
Social Beverage Campaigns
Social Beverage Campaigns
This Mountain Dew Campaign Features a Real-Time Snapchat Plot
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17
Charitable Back-to-School Supplies
Charitable Back-to-School Supplies
The Whole Foods Market x PBS KIDS Campaign Benefits Young Minds
<
16
Kid-Drawn Drink Cups
Kid-Drawn Drink Cups
These Wendy's Fast Food Cups Share Stories of Adopted Children
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15
Exploratory Social Campaigns
Exploratory Social Campaigns
Biskrem's Interactive Instagram Experience is a Social Adventure
<
14
Rewarding Burger Games
Rewarding Burger Games
McDonald's Mobile Food Game Tempts Players with Free Food Rewards
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13
Live-Streaming Soda Campaigns
Live-Streaming Soda Campaigns
The Mountain Dew Brand is Using Periscope to Boost Engagement
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12
French Fry Photo Filters
French Fry Photo Filters
McDonald's & Snapchat Launched a Series of Food-Decorated Photo Filters
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11
Gamified Rewards Programs
Gamified Rewards Programs
Taco Bell's New Consumer Loyalty Program Will Operate as a Game
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10
Fortune-Telling Fries
Fortune-Telling Fries
Fast Food Marketing Campaign Involves Divination by French Fries
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9
Connected Can Campaigns
Connected Can Campaigns
This Ad Campaign Features 'Snapcodes' from Different Gen Z Influencers
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8
Blackout Social Campaigns
Blackout Social Campaigns
This Drastic Taco Bell Social Media Stunt Promotes a New App
<
7
Broken Phone Campaigns
Broken Phone Campaigns
KFC Japan's Fast Food Promotion Rewards Cracked Phone Screens
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6
Wi-Fi Reward Programs
Wi-Fi Reward Programs
Subway's Mobile Loyalty Incentive Treats Patrons Who Access Wi-Fi
<
5
Cheap Fun Campaigns
Cheap Fun Campaigns
This KFC Marketing Campaign Shows Amusement at No Cost
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4
Branded Taco Merch Shops
Branded Taco Merch Shops
The Online 'Live Mas' Taco Bell Store Sells Skateboards & Speakers
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3
Custom Dessert Campaigns
Custom Dessert Campaigns
Talenti Uses Social Media to Match People to Favorite Ice Cream Flavors
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2
Fast Food Emoji Apps
Fast Food Emoji Apps
The Burger King Emoji Keyboard Celebrates the Return of Chicken Fries
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1
Selfie Vending Machines
Selfie Vending Machines
This Japanese Beverage Dispenser Offers a Complimentary Portrait
<