Aiming to add appeal for the so-called "selfie generation," Japanese beverage company Kirin is adding selfie-taking capabilities to its vending machines.
When customers purchase a drink from a Kirin vending machines, they will also have an opportunity to take advantage of the selfie-taking feature to send an on-the-go self-portrait to themselves and their friends. A large screen on the front of the vending machine will advertise the machine's products as well as offering selfies with colorful cartoon backgrounds. The selfie-taking machines were developed in collaboration with Line Corp., which operates an instant messaging app popular in Japan.
Kirin's selfie-taking vending machines fit perfectly into a huge area of opportunity for modern marketing: they offer young buyers an added lifestyle bonus for drinking Kirin beverages, while creating consumer-generated advertising for the company.
Key Themes Behind This Trend
- Selfie Marketing
- Companies can capitalize on the selfie trend by developing innovative marketing strategies that leverage customers' desire for self-promotion.
- Interactive Vending Machines
- By adding interactive features, such as selfie-taking capabilities, vending machine companies can create new opportunities to engage customers and increase revenue streams.
- Social Media Integration
- Offering the ability to easily share selfies on social media platforms can increase brand exposure and facilitate customer engagement.
Where This Applies
- Beverage
- Beverage companies can leverage innovative vending machine features to create new marketing opportunities and engage younger consumers.
- Retail
- Interactive vending machines can be used in retail environments to create unique shopping experiences and increase customer engagement.
- Marketing
- Marketing professionals can explore the potential of selfie marketing campaigns and interactive vending machines to create new channels for customer engagement and brand promotion.
