Fast Food Marketing Campaign Involves Divination by French Fries
Laura McQuarrie — February 16, 2015 — Lifestyle
References: sibylla.se & creativeguerrillamarketing
Inspired by the fact that you can read food items like coffee grounds and tea leaves in divination, Swedish brand Sibylla set up an engaging fast food marketing campaign on Instagram using its own French fries.
The campaign had people buy a box of Future Fries at one of its restaurants, spill them out onto a tray, snap a picture and then upload it to Instagram. From here, the brand consulted with a professional medium and psychic in order to give people a glimpse of their future, as told by the fries. The quirky campaign received more than double expected interaction, leading to a growth in Sibylla's social following by over 1,500% and a massive boost to in-store sales by 35%.
The campaign had people buy a box of Future Fries at one of its restaurants, spill them out onto a tray, snap a picture and then upload it to Instagram. From here, the brand consulted with a professional medium and psychic in order to give people a glimpse of their future, as told by the fries. The quirky campaign received more than double expected interaction, leading to a growth in Sibylla's social following by over 1,500% and a massive boost to in-store sales by 35%.
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