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Branded Astrology Activations

Kraft's Mayo Readings Provide Personalized Readings of the Future

— May 20, 2022 — Marketing
Kraft Mayo is launching Mayo Readings to provide fans with personalized readings about themselves and their future. Each prediction is based on how the individual spreads their mayo. The readings will be available from May 19th until May 26th.

The world's first Mayo Reader title was given to David Ebert. Ebert will provide fans with personalized readings. Those interested in glimpsing at their future can share their bespoke mayo spread through TikTok via a duet of Ebert's online content or by tweeting their spread to @RealKraftMayo. In addition, the submitted mayo spreads will be categorized to predict the individual's readings better. Participants will be considered in one of the following categories: a Scaper, Single Swiper, Neat Squeezer, Swirler, Dolloper, and more.

Image Credit: Kraft Mayo
Trend Themes
1. Personalized Astrology - There are opportunities to develop more personalized astrology readings based on individual habits or activities.
2. Branded Experiential Activations - More brands can create unique and interactive experiences to engage with their audience.
3. Social Media Integration - There is potential for more companies to integrate social media platforms like TikTok and Twitter to reach wider audiences.
Industry Implications
1. Consumer Goods - Consumer goods companies can create fun and engaging experiences that tie in with their products, like Kraft Mayo's Mayo Readings.
2. Marketing and Advertising - Marketing and advertising agencies can help brands develop creative activations that resonate with their audience.
3. Social Media - Social media platforms can explore opportunities to partner with companies for branded activations on their platform.
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