General Mills works in collaboration with communications agency VMLY&R Commerce on the new Charmology tool. Lucky Charms adds a playful touch with the new website to allow eaters to get their own personal fortunes simply by scanning their bowl of Lucky Charms cereals captured by their smartphone cameras.
When it is scanned, the marshmallow charms will float to the top of the bowl and unveil the outlook including "Luck is on your side!" As a part of the exciting new campaign, Lucky Charms taps astrology influencers Aliza Kelly and Stina Garbis to give live readings on Instagram and TikTok every single Friday in May. Charmology will be accessible throughout the month and for those who don't have a bowl of cereal, the favored charm can also predict a playful fortune.
Image Credit: VMLY&R Commerce
What Makes This Trend Stand Out
- Augmented Reality Fortune-telling
- Businesses can develop AR tools like Charmology to provide personalized and interactive experiences for their customers.
- Influencer Marketing
- Partnering with social media influencers can help companies increase brand awareness and engagement among target audiences.
- Gamified Marketing Campaigns
- Adding playful elements to marketing campaigns can capture consumer interest and attention, leading to increased brand loyalty and sales.
Sectors Adopting This
- Food and Beverage
- Food and Beverage companies can leverage AR and gamification to create engaging and memorable customer experiences.
- Marketing and Advertising
- Marketing and advertising agencies can incorporate new technologies like AR and partner with influencers to create innovative campaigns for their clients.
- Entertainment
- Entertainment companies can use AR and gamification to enhance interactive experiences for fans and increase fan engagement.
