Society has become so obsessed with social media, that when it temporarily fails, it makes national news—realizing this, KFC Romania created a unique in-store promotion.
When Instagram, Facebook, Twitter or other social media sites are down and there's simply nothing else to do, the 'Don't Panic Man' campaign rewards people for going to KFC. Once inside the fast food chain, people become eligible to redeem a free meal. In order to monitor when these limited giveaways are available, consumers can check the Don't Panic Man microsite for live updates on each social site's status.
Although free meal giveaways rarely fail to draw in customers, pairing this with social media "crises" adds humor to the already efficient marketing strategy. Although this campaign does not involve social media in the traditional way, this also encourages customers to appreciate their free meal and quality face-to-face time with others, without distraction.