These McDonald's branded filters will feature classic french fries as boarders, cheeseburger illustrations and incorporate a summer version of the burger joint's catch phrase. The phrase will read "Lovin' Summer Fun" and will feature a purple heart with the classic golden arched 'M' in the center.
McDonald's hopes to appeal to the younger generation of consumers by incorporating social media and tasty food together. These photo filters are being launched as a limited-edition summer campaign. As users discover these fun filters, the exposure for McDonald's will only escalate.