McDonald's Canada recently announced its Frequent Fryer Program. From May 16th to June 19th, customers purchasing any size of its World Famous Fries™ through the McDonald's app will have the chance to try international fry flavors from Germany, Italy, France, or Japan with an exclusive trip experience.
"We are taking the love Canadians have for our fries to the next level with our Frequent Fryer Program, offering our valued app users and brand fans the chance to win a trip to Berlin, Rome, Paris and Tokyo to explore these cities and try our World Famous Fries internationally," said Alyssa Buetikofer, Chief Marketing Officer, McDonald's Canada. "This will be the trip of a lifetime for fry lovers, and a way for us to deepen our connection with our brand fans by rewarding our app users beyond simple points collection."
The more fry purchases made through the McDonald's app mean more opportunities to win big. In addition to their chance of winning an unforgettable trip, McDonald's Canada's Frequent Fryer Program participants can also access bonus point offers and win prizes like branded travel gear.
What's Driving This Trend
- International Fry Flavors Trend
- Businesses can consider introducing innovative and unique flavors of their products that are inspired by different cultures and countries.
- Gamification of Loyalty Programs
- Businesses can incorporate gamification elements into their loyalty programs to increase customer engagement and satisfaction.
- Brand Advocacy Programs
- Businesses can create brand advocacy programs that encourage and reward customers for promoting their products and services on social media and other platforms.
Who This Affects Most
- Fast Food Industry
- Fast food companies can explore opportunities to introduce international flavors of their menu items and incorporate gamification elements to their loyalty programs.
- Travel and Tourism Industry
- Travel and tourism companies can consider partnering with fast food chains to offer food-inspired trips and experiences to customers.
- Marketing and Advertising Industry
- Marketing and advertising agencies can help businesses develop brand advocacy programs that engage and incentivize customers to promote their products and services.
