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29 Examples of Snapchat Campaigns

From Fast Casual Snapchat Filters to Ephemeral Race Campaigns

— April 15, 2016 — Tech
These examples of Snapchat campaigns provides an overview of the various advertising methods currently available to brands on the platform. With ad ratings company Nielsen recently announcing that it will track campaign performance on the app, it's clear the medium is here to stay in the world of marketing.

Before Snapchat had developed an official advertising division, brands like Mountain Dew and Call of Duty took to the mobile app with covert campaigns run through branded accounts. Since then, Snapchat has evolved to offer such sponsored content as location-specific filters, interactive lenses and the opportunity to run ads in the Discovery Story section.

Notable innovations that has thus far emerged include an age-gated tool that helps alcohol brands reach consumers of age, as well geofences that allow brands to limit access to geofilters to those presently inside a retail location.
6
Score
Popularity
Activity
Freshness
29
Photo-Sharing Football Apps
Photo-Sharing Football Apps
The NFL and Snapchat Have Teamed Up for an Enhanced Fan Experience
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28
Smartphone Grilling Campaigns
Smartphone Grilling Campaigns
Burger King's 'Snap King' Has People Grill Burgers from Competitors
<
27
Olympic Snapshot Campaigns
Olympic Snapshot Campaigns
LA is Engaging Snapchat Users in a Bid for an Upcoming Summer Olympics
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26
Charitable Burger Geofilters
Charitable Burger Geofilters
A&W's Campaign on Snapchat Brings Attention to 'Burgers to Beat MS'
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25
Social Beverage Campaigns
Social Beverage Campaigns
This Mountain Dew Campaign Features a Real-Time Snapchat Plot
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24
Ghoulish Social Media Filters
Ghoulish Social Media Filters
The Ghostbusters Film is Using a Snapchat Filter to Get Tickets Sold
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23
Viral Snap Series
Viral Snap Series
Snapchat Launches a New Program Through the Discover Feature
<
22
Life-Saving Photo Filters
Life-Saving Photo Filters
Snapchat Launched Charity-Benefitting Photo Filters for World AIDS Day
<
21
Ephemeral Race Campaigns
Ephemeral Race Campaigns
Huawei's Snapchat Marketing Campaign is Staged Like a Race in Paris
<
20
Dreamy Singer-Inspired Social Filters
Dreamy Singer-Inspired Social Filters
The Lana Del Rey Filter on Snapchat Features a Flower Crown
<
19
Romantic Fry Campaigns
Romantic Fry Campaigns
New York Fries Offers a New Snapchat Filter to Encourage Kissing the Food
<
18
Festival-Focused Video Sharing
Festival-Focused Video Sharing
These Snapchat Coachella Filters Create Concert-Branded Clips
<
17
Ephemeral App-Install Campaigns
Ephemeral App-Install Campaigns
Cookie Jam is the First to Roll-Out App-Install Ads on Snapchat
<
16
Sponsored AR Filters
Sponsored AR Filters
Snapchat's Sponsored AR Filters are Now Open for Advertising
<
15
3D Social Media Filters
3D Social Media Filters
Snapchat's First-Ever 3D Filter is Sponsored by 'Underworld: Blood Wars'
<
14
Integrated Social Racing Campaigns
Integrated Social Racing Campaigns
This New Nascar Campaign Incorporates Twitter and Snapchat
<
13
Social Media Guacamole Promotions
Social Media Guacamole Promotions
This Snapchat Campaign Celebrates National Guacamole Day 2016
<
12
Social Media Brand Advocates
Social Media Brand Advocates
GrubHub Snapchat Inspires Content Sharing & Recruitment Opportunities
<
11
Utility Vehicle Snapchat Campaigns
Utility Vehicle Snapchat Campaigns
The Jeep Snapchat Campaign Encourages User-Generated Content
<
10
Taco Mask Snapchat Lenses
Taco Mask Snapchat Lenses
The Cinco De Mayo Taco Bell Snapchat Lens Was a Huge Success
<
9
Secretive Gaming Campaigns
Secretive Gaming Campaigns
This Call of Duty Video Game Advertising Stunt Covertly Uses Snapchat
<
8
VIP Ticket Geofilters
VIP Ticket Geofilters
Toyota Used a Snapchat Filter to Offer an Exclusive Lollapalooza Concert
<
7
Secretive Party Campaigns
Secretive Party Campaigns
Jagermeister's Undercover Games Used Snapchat to Reveal a Secret Party
<
6
Whiskey Snapchat Campaigns
Whiskey Snapchat Campaigns
Jameson is the First Alcohol Brand to Use the Age-Gated Tool Nationally
<
5
Easter Egg Snapchat Lenses
Easter Egg Snapchat Lenses
Cadbury Creme Egg Unveiled a Sponsored Snapchat Lens in the UK
<
4
Disappearing Animal Campaigns
Disappearing Animal Campaigns
WWF Compares Endangered Animals to Vanishing Snapchat Photos
<
3
Social Fast Food Geofilters
Social Fast Food Geofilters
McSnaps Were Special Geofilters Accessible Only at McDonald's Stores
<
2
Fast Casual Snapchat Filters
Fast Casual Snapchat Filters
An IHOP Snapchat Partnership Will See In-Restaurant Geofilters
<
1
Gold Star Snapchat Lenses
Gold Star Snapchat Lenses
This Starbucks Snapchat Lens Marks the Launch of a New Loyalty System
<