New York Fries Offers a New Snapchat Filter to Encourage Kissing the Food
Misel Saban — February 11, 2016 — Lifestyle
References: newyorkfries & marketingmag
New York Fries has teamed up with social media service Snapchat to create a fry campaign that offers consumers a new filter designed exclusively for the Valentine's Day season. The promotion allows consumers to take a picture of themselves kissing a box of New York Fries in order to receive free product.
The fast food campaign is a creative pairing of both social media and fast casual dining by allowing consumers to show their appreciation through their Snapchat accounts. Consumers can cash in to receive a free order of fries by sending in a photo of them holding a box with added graphics and emojis and the hashtag #FrenchYourFries notably marked.
This is a great example of how brands are taking the notion of love and romance on Valentine's Day and making it more accessible to single consumers as oppose to solely rewarding couples.
The fast food campaign is a creative pairing of both social media and fast casual dining by allowing consumers to show their appreciation through their Snapchat accounts. Consumers can cash in to receive a free order of fries by sending in a photo of them holding a box with added graphics and emojis and the hashtag #FrenchYourFries notably marked.
This is a great example of how brands are taking the notion of love and romance on Valentine's Day and making it more accessible to single consumers as oppose to solely rewarding couples.
3.5
Score
Popularity
Activity
Freshness
