New York Fries has teamed up with social media service Snapchat to create a fry campaign that offers consumers a new filter designed exclusively for the Valentine's Day season. The promotion allows consumers to take a picture of themselves kissing a box of New York Fries in order to receive free product.
The fast food campaign is a creative pairing of both social media and fast casual dining by allowing consumers to show their appreciation through their Snapchat accounts. Consumers can cash in to receive a free order of fries by sending in a photo of them holding a box with added graphics and emojis and the hashtag #FrenchYourFries notably marked.
This is a great example of how brands are taking the notion of love and romance on Valentine's Day and making it more accessible to single consumers as oppose to solely rewarding couples.