Less than a month ago, Snapchat announced that it would be embracing the potential of augmented reality by offering camera filters that interact with the outside environment, and the company has decided to expand upon that with sponsored AR filters. Just like the sponsored filters that Snapchat has long offered for companies to increase their press exposure through the immensely popular app, the new sponsored AR filters will let companies design themed AR graphics through the Snapchat camera.
The key difference between Snapchat's previously available Sponsored Lenses and the newly announced filters is that the sponsored AR filters can include interactions with the entire environment. For instance, the filter could make an animated sun peek out from behind a real-world cloud; the potential is only limited by companies' creativity when it comes to taking advantage of the feature.
Why This Trend Is Growing
- Augmented Reality Advertising
- Disruptive innovation opportunity: Companies can create interactive and immersive advertising experiences by designing themed augmented reality graphics.
- Interactive Sponsored Filters
- Disruptive innovation opportunity: Brands can engage users by incorporating real-world interactions into their sponsored filters on Snapchat.
- Creative AR Graphics
- Disruptive innovation opportunity: Companies can showcase their creativity by designing unique and engaging augmented reality filters for advertising purposes.
Industries Being Reshaped
- Advertising
- Disruptive innovation opportunity: Advertising agencies can explore the use of augmented reality filters to create more engaging and effective campaigns.
- Social Media
- Disruptive innovation opportunity: Social media platforms can expand their advertising capabilities by offering sponsored augmented reality filters to brands.
- Creative Design
- Disruptive innovation opportunity: Creative design agencies can specialize in producing innovative augmented reality graphics for brand advertising on platforms like Snapchat.
