Snapchat's transformation into major media player continues with the announcement that the social media platform will launch an original 'snap' series this week.
The show will be available on the app's Snap Channel, as part of the recently launched Discover feature. Each episode of the show, which is titled 'Literally Can't Even,' will be under five-minutes long and disappear after 24-hours, staying true to the ephemeral nature of the app. Celebrity spawn and actors in their own right Sasha Spielberg and Emily Goldwyn will write and star in the series, playing fictionalized versions of themselves.
Snapchat is following in the recent trend of media providers creating their own content, much like Netflix and Amazon before it, albeit in a condensed form.
What Makes This Trend Stand Out
- Original Snap Series
- Opportunity for other social media platforms to create original, short-form content in the same format as Snapchat's new series.
- Ephemeral Media
- Opportunity for media companies to explore and experiment with limited-time content, similar to Snapchat's 24-hour episode lifespan.
- Condensed Content
- Opportunity for media providers to create short-form content that is easily consumable for viewers on-the-go, similar to Snapchat's under-five-minutes per episode approach.
Sectors Adopting This
- Social Media
- Opportunity for other social media platforms to create original, short-form content in the same format as Snapchat's new series.
- Streaming Services
- Opportunity for streaming services to experiment with more condensed content, similar to Snapchat's under-five-minutes per episode approach.
- Entertainment
- Opportunity for entertainment companies to explore creative opportunities in limited-time content, similar to Snapchat's 24-hour episode lifespan.
