This innovative Jeep Snapchat campaign is the first launched on the platform by the brand. Launching their first official Snapchat account in April 2016, the Jeep brand began by engaging fans around user-generated vehicle photos, as well as sponsored filters to commemorate '4x4 Day.'
The choice to launch Jeep's Snapchat presence around the Jeep-centric holiday makes sense, given the passionate group of brand fans that already exists. The four-day campaign celebrating '4x4 Day' features 16 user-generated images of personalized Jeep vehicles posted to the brand's Snapchat story. The brand's followers are asked to screenshot their favorite of the 16 Jeeps and send it to the brand account.
The Jeep Snapchat campaign includes the extension of branded geofilters at 2,000 Fiat-Chrysler dealerships across the United States until April 27.