Huawei's Snapchat Marketing Campaign is Staged Like a Race in Paris
Laura McQuarrie — November 13, 2015 — Marketing
Playing off of the fast and ephemeral nature of the social platform, Huawei created an engaging Snapchat marketing campaigns that appealed to quick-fingered individuals.
In order to promote the new Talkband B2 connected gear in France, a campaign called #SnapchatRun was launched as an interactive finger race. After following HuawiDeviceFR and viewing its story, users were able to get a first-person perspective that let them "run" through Paris using their own two fingers as legs. Since tapping on a photo or video brings up the next shared snap, this created the illusion of running faster and faster with each touch of the screen.
While advertisers are often fond of using Snapchat for quickly sharing messages and even silly photos, it's rare to see a brand orchestrate a full campaign that makes the most of Snapchat's full capabilities.
In order to promote the new Talkband B2 connected gear in France, a campaign called #SnapchatRun was launched as an interactive finger race. After following HuawiDeviceFR and viewing its story, users were able to get a first-person perspective that let them "run" through Paris using their own two fingers as legs. Since tapping on a photo or video brings up the next shared snap, this created the illusion of running faster and faster with each touch of the screen.
While advertisers are often fond of using Snapchat for quickly sharing messages and even silly photos, it's rare to see a brand orchestrate a full campaign that makes the most of Snapchat's full capabilities.
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