In honor of World AIDS Day (which just so happened to coincide with Giving Tuesday this year), social photography app Snapchat is offering limited time only photo filters. Recently the app has been rolling out temporary filters and funny effects including rainbow throw-up and scary masks.
If you send snap using the philanthropic filter, $3 will be donated to AIDS charity (RED) on behalf of The Bill and Melinda Gates Foundation up to $3 million. According to (RED), just $3 can provide 10 days worth of live-saving HIV/AIDS medicine in subsaharan Africa. The filter will only be available for 24 hours.
Truly a collaborative effort from all sides, the photo filters were designed by actor Jared Leto, DJ Tiesto and late night television host Jimmy Kimmel.