SGN's mobile gaming app Cookie Jam has become the first to use an innovative ad format on the Snapchat platform. The Cookie Jam campaign is the first app-install ad to run on Snapchat and features a condensed version of a commercial for the app starring comedian Ken Jeong that ran in September 2015. The Cookie Jam ad ran within the iHeartRadio's Discover channel.
The milestone first use of the app-install ad format on the platform could be the first of many as brands rush to create integrated campaigns that take advantage of the unique reach offered by the Snapchat app. Given that app-install ads have become an important part of advertising on platforms like Facebook and Twitter, the format is sure to quickly become a favorite for apps looking to reach young consumers.