What would happen if your favorite biscuit brand was never invented? This is exactly the premise of Biskrem's interactive Instagram experience.
As one of the most iconic cookie brands in all of Turkey, Biskrem wanted to see how far its fans would go to save its product. To do this, Biskrem created an adventure game on Instagram that took players back in time to before the cookies were invented. The game uses all features of Instagram, including maps, tagging, photos videos, search and direct message to allow for varied "gameplay." In total, 70 custom visuals were created, leading players to one of 17 alternate endings. As a result, the cookie brand saw more than a 850% increase in followers, plus a flood of positive responses.
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