Hosted by the ever adorable and equally inspirational Kid President, this hunger campaign is a first. Today (Wednesday, June 10th) at 4pm EST (1pm PST), the Kid President Tell-A-Thon has a goal of ending food insecurity for children in the United States. The online campaign involves telling people (therefore raising awareness) of how the number of hungry kids sky rockets during the summer months, when they no longer have access to in-school programming, free and reduced-cost meals.
The YouTube live stream event hopes 22 million people will join the conversation -- the same number that receive these meals during the school year. 80% of that number don't know where their next meal is coming from once school is out.
The child hunger campaign is possible due to a partnership with ConAgra Foods and the ConAgra Foods Foundation.
What Makes This Trend Stand Out
- Food Insecurity Awareness
- An increasing focus on raising awareness about food insecurity, particularly among children, to address the issue and find solutions.
- Online Advocacy Campaigns
- The rise of online campaigns led by influential figures, such as Kid President, to raise awareness and mobilize action towards social causes.
- Partnerships for Social Impact
- The collaboration between nonprofits, corporations, and public figures to create powerful campaigns and initiatives for addressing social issues.
Sectors Adopting This
- Food and Beverage
- Opportunities for food and beverage companies to address food insecurity through innovative approaches and by supporting initiatives.
- Nonprofit Organizations
- Nonprofits can explore partnerships with influential individuals and corporations to create impactful campaigns and programs for addressing food insecurity among children.
- Digital Media and Entertainment
- Companies in the digital media and entertainment sector can use their platforms to amplify messages and support online advocacy campaigns like Kid President's hunger campaign.
