A recently launched Vaseline UK promotion has seen two giant pairs of "lips" attached to a billboard on the back of a truck tour the country to see how the product measures up to extreme weather. The event was captured to create a dynamic commercial campaign that tracks the journey of the truck.
Each lips sculpture measures three by eight-and-a-half feet, with one being treated with Vaseline Lip Therapy and one left without it. Over a period of five days, the sculptures were driven through a number of climates like windy fields, sunny beaches, busy downtown centers and a freezing winter setting.
The unique Vaseline UK campaign hopes to educate consumers on the damaging effects of the environment on the skin and illuminate the product as a viable solution.