This year's Kia Super Bowl commercial is a quirky one titled 'Walken Closet.' Naturally, the punny advertisement stars Christopher Walken, who likens the 2016 Kia Optima to the world's best pair of socks.
The commercial begins by introducing a man who lives in a house of neutral colors, who goes looking for a missing beige sock in his walk-in closet. In his closet sits Christopher Walken, who gives him a speech on going through life like a wallflower. In contrast, he urges the beige man to embrace stand out and embrace bold choices. Suddenly, his walk-in closet opens up to reveal a compartment that contains the Kia Optima, which he is able to get a thrill out of driving.
This year, a few of the other brands that are prominently featuring celebrities include Amazon, MINI USA, T-Mobile, LG and Hyundai.