This year's Kia Super Bowl commercial is a quirky one titled 'Walken Closet.' Naturally, the punny advertisement stars Christopher Walken, who likens the 2016 Kia Optima to the world's best pair of socks.
The commercial begins by introducing a man who lives in a house of neutral colors, who goes looking for a missing beige sock in his walk-in closet. In his closet sits Christopher Walken, who gives him a speech on going through life like a wallflower. In contrast, he urges the beige man to embrace stand out and embrace bold choices. Suddenly, his walk-in closet opens up to reveal a compartment that contains the Kia Optima, which he is able to get a thrill out of driving.
This year, a few of the other brands that are prominently featuring celebrities include Amazon, MINI USA, T-Mobile, LG and Hyundai.
Why This Trend Is Growing
- Celebrity Endorsements in Advertising
- The use of celebrities in advertisements can captivate audiences and create a memorable brand image, offering new opportunities for companies to promote their products.
- Quirky and Unconventional Marketing Campaigns
- Unconventional advertisements that utilize humor and unique storytelling approaches, like Kia's 'Walken Closet' commercial, have the potential to stand out and resonate with consumers, providing a disruptive innovation opportunity for businesses to explore.
- Enhanced Product Placement Techniques
- Incorporating products seamlessly into unexpected contexts, such as featuring the Kia Optima inside a walk-in closet, can effectively showcase a brand's offerings and create a strong association between the product and the desired lifestyle, opening up avenues for disruptive innovation in product placement strategies.
Industries Being Reshaped
- Advertising Industry
- The advertising industry can benefit from exploring new ways to leverage celebrity endorsements, unconventional marketing campaigns, and enhanced product placement techniques to create impactful advertisements and drive brand success.
- Automotive Industry
- Automotive companies have an opportunity to innovate in their marketing strategies by utilizing unique product placements and storytelling approaches, allowing them to differentiate their vehicles and appeal to consumers in a crowded market.
- Entertainment Industry
- The entertainment industry can explore collaborations with brands to create captivating advertisements that integrate celebrities and authentic storytelling to captivate audiences and forge memorable connections between products and consumers.
