Amy Schumer and Seth Rogen are the stars of the Bud Light Super Bowl commercial for 2016. The comedic pair pose as members of a political party, 'The Bud Light Party,' campaigning that most people can't agree on very much, but they can come together for Bud Light.
In their campaign across the country, Schumer and Rogen appear at bars, rodeos and basketball games, delivering a humorous take on the real-world political season. In addition to making quips the "caucus" and America seeing the "light," the brand also introduces the #BudLightParty hashtag and a new tagline: "Raise one to right now."
Another one of AB InBev's 2016 Super Bowl commercial spots for its Shock Top beer also features a hilarious pair of comedians, Martin Montana and T.J. Miller.