'Unfiltered Talk' is the name of the Shock Top Super Bowl commercial that AB InBev will be launching this year.
The commercial features "unfiltered" dialogue between the brand mascot and comedian T.J. Miller, who go back and forth insulting one another for over a minute. Miller was selected as the brand's new spokesperson for his wit and irreverence, which are on display for this commercial. In its teaser for the full-length Super Bowl commercial, the dialogue that's exchanged between the orange slice named 'Wedgehead' (voiced by comedian Martin Montana) and Miller was ad-libbed.
The full 90-second ad spot for the unfiltered beer beverage will be cut into a 30-second commercial for the Super Bowl 50.
What Makes This Trend Stand Out
- Unfiltered Advertising
- The success of this unfiltered ad campaign could inspire other brands to take a similar approach and ditch the filter on their advertising content.
- Celebrity Brand Spokespeople
- With the use of T.J. Miller as the brand's spokesperson, other companies may consider choosing celebrities with wit and irreverence as the face of their brands.
- Ad-libbed Dialogue
- Brands may consider incorporating ad-libbed dialogue in their ads to create a more natural and entertaining commercial experience for consumers.
Sectors Adopting This
- Alcoholic Beverages
- The unfiltered talk approach used in this Shock Top commercial could be adapted across the alcoholic beverage industry to create memorable ads for beer, wine, and spirits.
- Advertising & Marketing
- The unfiltered approach to advertising may be applied to other forms of media, as well, like print ads, billboards, and social media campaigns.
- Entertainment
- T.J. Miller's performance in this commercial shows how comedians and comedic actors can be a valuable asset in creating entertaining and memorable ad content for the entertainment industry.
