For the Super Bowl 50, Mountain Dew has a quirky commercial spot that features an unusual creature—a 'Puppymonkeybaby.'
The commercial begins by introducing a set of friends on a couch who seem to be sapped of energy. Out of nowhere, the Puppymonkeybaby appears, bringing with him a bucket of energizing Mountain Dew Kickstart. At this point, a beat begins to pulse and dancing begins, but the ad is meant to be more than just catchy.
At the end of the ad, the purpose of using such a strange mascot is revealed. Mountain Dew chose to combine "three awesome things," just as it did with its juice, caffeine and Dew hybrids. Considering that animals and babies are often featured in Super Bowl commercials, this Mountain Dew ad puts a clever spin on convention.