Squarespace's Creative Super Bowl 50 Campaign Stars Key and Peele

 - Feb 9, 2016
References: squarespace & psfk
If anyone could ever pull off an improvised football ad for an event as big as Super Bowl 50, it would be Key and Peele. An ambitious campaign from Squarespace -- led by chief creative officer David Lee -- it was boldly executive, if lacking in detail for obvious reasons. Due to strict Trademark, the comedic duo had to skirt around team names and on-screen happenings.

Yet the improvised football ad "made these ‘complications’ part of the narrative, turning them into an integral part of the idea. In the end, it’s actually these perceived obstacles that we feel brought the right level of tension to the campaign and ultimately highlights the creative nature of what we’re trying to do," shares Lee. It's a great concept that is also very memorable.