The top March 2016 sports ideas speak to the increasingly experiential brand interactions carried out by athletic apparel manufacturers and numerous other fitness and well-being industry ventures.
The X by adidas is a pop-up training facility for women that was recently hosted in London's Victoria Park. The immersive pop-up, the shape of a giant "X" glowingblue and purple, will host a number of brand events over its one-week run, including yoga classes, boot camp workouts, dinner parties, product education sessions and much more.
Meanwhile, the SwimBot is a piece of wearable technology that with its connected app serves as a swimming coach that provides individuals with feedback on their technique. The intuitive technology demonstrates the means that amateur athletes have to better track their training progress without accessing professional resources.
- Gen Z (primary audience)
- Gen Alpha (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
