This year, All-Star Weekend is happening in Canada and to celebrate the special occasion, the Nike Basketball Toronto collection has been recently unveiled. It is comprised of five different designs, each inspired by city's royal origins. They also pay tribute to five All-Star players: Kobe Bryant, Anthony Davis, Kevin Durant, Paul George and LeBron James.
For instance, the Nike Basketball Toronto collection boasts a KOBE 11 ELITE with a colorway inspired by the Northern Lights while the NIKE HYPERLIVE embraces a bold Canadian-red upper, maple-inspired gum. Available on February 11, 2016, the collection with also include a hat, t-shirt, Hyperelite Crew sock and Hypermesh jacket. NikeID services are also available for those looking to put their own spin on the commemorative designs.
Key Themes Behind This Trend
- City-celebrating Ball Shoes
- Creating sneaker collections inspired by cities and special events to enhance the consumer experience.
- Royal Origins
- Drawing inspiration from a city's history and culture to create unique sneaker designs.
- Personalized Commemorative Designs
- Offering NikeID services to allow customers to customize and personalize their sneakers for special occasions.
Where This Applies
- Sportswear
- Sportswear companies can capitalize on creating limited edition sneaker collections that honor cities and special events.
- Fashion Apparel
- Apparel brands can collaborate with sneaker companies to create coordinated clothing collections that complement city-inspired sneaker designs.
- Customization Services
- Companies can provide personalized sneaker customization services to meet the demand for unique and commemorative designs.
