When you put on a sportswear outfit, you also immediately adopt a different state of mind -- one that is ready for pretty much anything. That's exactly the sentiment that the Nike Unleash Your Animal ad campaign is embracing. It depicts two different people as they are zipping up a hoodie. In place of their actual human exterior are the depiction of a bear and lion.
Conceived and executed by Lapizdebits, an ad agency based in Bogotá, Colombia, the Nike Unleash Your Animal ad campaign was headed by creative director Artiom Gelvez Kostenko, who also did the illustrations, with copy by Iana Goroba and Susana Gelvez Acosta. Dark and fierce, people will feel motivated to get out there with everything they have plus some. That's exactly the aura Nike presents on a daily basis.
Key Themes Behind This Trend
- Embracing Inner Animal
- Activewear and sportswear brands can tap into the primal instinct of their customers by promoting a sense of being an animal or inner beast while working out.
- Fierce Motivation
- Advertisements that are dark and fierce can motivate customers to push harder when working out.
- Mindset Shift
- Sportswear brands can market their products as not just clothing, but as a tool to shift customers' mindset towards a more focused and determined state.
Where This Applies
- Activewear
- Activewear companies can use this campaign to inspire their own marketing and brand messaging for their products.
- Ad Agencies
- Agencies can incorporate the concept of embodying an inner animal in their own ad campaigns for clients in various industries.
- Sportswear
- Optimizing the relationship between activewear and emotional connection, sportswear brands can convey the high-performance mindset that comes along with their products.
