Fashion model Imaan Hammam is one of fashion's newest mainstays rising to the supermodel status at the speed of light. While her fans are used to seeing her grace Vogue covers and couture catwalks, the model's beautiful face is now fronting Format's latest skate deck.
Holland's go-to Format skate shop features all kinds of skate accessories for every individual involved in skate culture. Now appealing to fashion fans, Format has teamed up with the Moroccan-Egyptian fashion model and fashion photographer Marc De Groot for a series of limited-edition skate decks. Each board features a black and white photograph of the rising model's side profile.
These boards are limited to 200 units worldwide and will be sold exclusively at Format starting January 25th, 2016.
What's Driving This Trend
- Limited-edition Skate Decks
- Opportunity to create exclusive collaborations between fashion brands and skate shops to appeal to a wider audience.
- Fashion Model Collaborations
- Potential for fashion models to expand their influence and brand by partnering with skate brands.
- Skate Culture Fashion
- Emerging trend of incorporating skate culture elements into fashion and accessories.
Who This Affects Most
- Fashion
- Fashion brands can explore new partnerships and collaborations with skate shops to tap into a different market.
- Skateboarding
- Skateboard companies can capitalize on the popularity of fashion models and create limited-edition boards to attract new customers.
- Photography
- Fashion photographers can collaborate with skate shops to showcase their work on skate decks and gain exposure.
