In honor of the annual UEFA Euro 2016 (Union of European Football Associations), the Taxi Studio design team created these sophisticated labels for Carlsberg Export.
Each beer can is wrapped in a sleek silver label with the image of a football boot. This design inspired the title 'The Bootiful Game.' In keeping with the theme, each can of Carlsberg Export features a football boot with gold cleats that are shaped like well-known French landmarks, including the Eiffel Tower. The design is simple, appealing and perfectly balances the beer brand's identity with the football theme.
This highly creative design remains clean and sophisticated while presenting consumers with an authentic beer. It is an honorable tribute to Carlsberg's sponsorship of the UEFA Euro 2016.