From mulivitamin collagen beverages that promote beauty from the inside out to robotic cocktail makers that craft social media-inspired drinks, the March 2016 drinking trends reveal a change in what consumers are drinking as well as how they are consuming these drinks.
One of the most interesting innovations in the drink industry is the rise of functional beverages. Unlike ordinary drinks, these non-alcoholic beverages provide consumers with additional health benefits beyond hydration. For example, there are beautifying wellness drinks and multivitamin collagen drinks that help to fight outward signs of aging. There are also probiotic coffees that help to boost immune and digestive health.
Not only are consumers drinking different kinds of products, but they are also consuming them in different ways. As the March 2016 drinking trends reveal, there is a growing interest in using technology to craft new and unexpected beverages. Some noteworthy examples include robotic cocktail makers, perfect pint dispensers and one-touch cocktail machines.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
