Pernod Ricard-owned brand Martell recently launched a limited French cognac with a spectacular blue-tinted soiree hosted at Wellington private members' club in London. The event invited 200 tastemakers and VIPs to celebrate the drink for an evening at the members-only club venue in Knightsbridge. The evening was planned by agency M&C Saatchi Sport + Entertainment, who created a neon blue disco space.
The fun, immersive event featured French house DJ Étienne de Crécy and provided guests with an introduction to the inspiration behind the bottle, which is described as being rooted in the cutting edge music scene. Guests sipped on blue cocktails that matched the new La French Touch bottle and were made with blue curacao, tonic and Martell VS.