Moët Hennessy is opening up a new glamorous cocktail bar located in the center of Paris’ Saint-Germain-des-Prés. Those that visit are given the opportunity to experience the company's iconic beverage selection through a series of ambiances. The spaces are inspired by cinema, literature, fashion, and art within the three bars by the establishment.
Carvan also lends a helping hand to curate a Rizzoli bookstore as the top floors of the space are more exclusive. It is home to a private atelier that is invitation-only. There is also a miniature kiosk where movies are screened for guests at nighttime. In terms of the design, the brand taps the help of "historian turned restaurateur and cocktail expert Franck Audoux, Founder and Artistic Director of Carvan."
Image Credit: Vincent Leroux, Moët Hennessy
Key Themes Behind This Trend
- Glamorous Cocktail Bars
- Creating glamorous cocktail bars that offer unique experiences and ambiance can disrupt the traditional bar industry.
- Iconic Beverage Selection
- Curating and showcasing a selection of iconic beverages can differentiate a cocktail bar and attract discerning customers.
- Collaborative Experiences
- Collaborating with experts from various fields, such as literature, fashion, and art, can enhance the overall experience of a cocktail bar and generate buzz.
Where This Applies
- Hospitality
- Integrating art, design, and exclusive experiences in cocktail bars can revolutionize the hospitality industry and attract sophisticated clientele.
- Beverage
- Curating a selection of iconic beverages and offering unique experiences can disrupt the traditional beverage industry and create a niche market.
- Design
- Collaborating with experts in art and design can create innovative and visually captivating spaces in various industries, including hospitality.
