With product names like 'Bitter Grapefruit' and 'Lemon Squash,' Strangelove created a series of fun drink posters that let the true personality of its beverages shine through. The overall tone of the ads is best captured in the message that accompanies the Bitter Grapefruit drink, which describes it as one "For discerning palates and people pretending to have one." One of the ads even notes the Blood Orange & Chili beverage as a "bad choice" to make on a hot day, since it is a hot and spicy drink rather than a cooling one.
As well as satisfying consumers with products that are healthy, flavorful and non-alcoholic, Strangelove's marketing is the perfect blend of authenticity, transparency and most of all, humor that so many young Millennial consumers find refreshing.
Honest Drink Posters
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