In order to make it possible for people to be able to enjoy instant coffee without having a drinking vessel on hand, BATSAM developed an inventive instant coffee cup system.
The 'Instant Coffee In Cups' truly puts the "instant" back into "instant coffee" with its In-Cup-System innovation. There is a small pouch at the bottom of the cup that separates the fresh instant coffee from the rest of the empty cup, meaning that a consumer only needs to pull back the foil tab and add hot or cold water to taste in order to prepare this beverage on the go.
Beyond instant coffee, this extremely portable and convenient drinking cup system could be adopted for a range of beverage mixes and even some easy-to-prepare food products.
What's Driving This Trend
- In-cup-system Innovation
- The in-cup-system innovation allows for instant preparation of beverages on the go.
- Portable Beverage Solutions
- The portable coffee cup system opens opportunities for convenient drinks on the go.
- Convenient Food Preparation
- The instant coffee cup system could be applied to easy-to-prepare food products.
Who This Affects Most
- Beverage Packaging
- The in-cup-system innovation presents an opportunity for disruptive innovation in the beverage packaging industry.
- Food Packaging
- The development of instant food products in cup systems offer disruptive innovation potential for the food packaging industry.
- Convenience Stores
- Convenience stores could leverage the portable beverage and food solutions offered by the instant coffee cup system.
