Color-Changing Teas

The Butterfly Pea Flower is Like the Mood Ring of Drinks

Butterfly pea flower is a special plant that when dried and made into a tea creates an incredible drink that is essentially another version of a mood ring. Originating from Southeast Asia, it has a withered bluish-gray tone when dried. But add different ingredients and it changes when made into a drink. For instance, adding anything changes it to a deep cobalt color will emerge, squeezing in some lemon alters into a rich violet drink and roselle hibiscus flowers turns it bright red.

As for the taste, the Butterfly pea flower tea boasts earthy and woody flavors, similar to a fine green tea. My Modern Met reports, however, "According to tea expert Kathy Chan, 'The Thai like it super sweet so they’ll do it with some sort of citrus—lemon or lime is best—and palm sugar.'”

Color-changing Beverages
Opportunity to create innovative drinks with color-changing properties using natural ingredients.
Alternative Mood Indicators
Potential for developing products or technologies that can change color based on emotions or moods.
Unique Tea Flavors
Exploration of new flavors and combinations using the Butterfly pea flower tea as an inspiration.

Sectors Adopting This

Beverage Industry
Disruptive innovation potential in the beverage industry by incorporating color-changing properties into existing or new drinks.
Wellness Industry
Opportunity to create products that promote emotional well-being through alternative mood indicators.
Tea Industry
Development of unique tea flavors and blends using the Butterfly pea flower tea as a base ingredient.
SCORE
3.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 44%
Activity 52%
Freshness 8%

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