In addition to producing plain cactus water, Caliwater's newest plant water beverages blend wild prickly pear cactus fruit with peach and strawberry. In addition to being hydrating, these beverages are loaded with beneficial health properties.
As the name of the brand suggests, the Cactus + Berry and Cactus + Peach varieties both use ingredients local to California. Caliwater also notes: "This drink was crafted for the wild and free spirited," making these perfect drinks for those who love to be outdoors, whether they're relaxing on a beach or embarking on a great wilderness adventure.
This cactus water is one of many new plant water types that are appealing to consumers with novel flavors and plant-based ingredients. Other unusual varieties include beverages made from a base of olives, birch bark or even artichokes.
What Makes This Trend Stand Out
- Novel Plant-based Beverages
- The popularity of unique plant water flavors and ingredients presents an opportunity for beverage companies to create innovative and refreshing drinks.
- Local Ingredient Blends
- Using locally sourced ingredients, such as wild prickly pear cactus fruit, in beverage blends opens up possibilities for regional and sustainable product offerings.
- Outdoor and Adventure-themed Drinks
- Crafting beverages for the wild and adventurous consumers provides an opportunity to target a niche market segment with adventurous branding and flavors.
Sectors Adopting This
- Beverage Industry
- The beverage industry can explore creating unique plant water flavors and incorporating local ingredients to attract health-conscious consumers and tap into the growing market segment.
- Regional Agriculture
- Local agricultural industries can benefit from supplying ingredients for plant-based beverages, fostering regional economic growth and sustainability.
- Outdoor Recreation
- The outdoor recreation industry can collaborate with beverage companies to develop adventure-themed drinks that cater to outdoor enthusiasts, offering refreshing, on-the-go hydration options.
