In honor of the Super Bowl 50 event, powerhouse brands Coca-Cola and Marvel have teamed up to create a 60 second commercial that will air during the annual football tournament
In addition, the brands are teasing the public and the media by revealing new pop cans. The Super Bowl cola cans feature heroic Marvel characters plastered onto the exterior using solid red and white colors to signify the iconic Coca-Cola brand. Some of the comic book characters include Captain America, Hulk and Iron Man.
While the commercial has yet to be released, these cans were distributed to the 'Adweek' office with a note that read "02.07.16. The Big Game is just the beginning. Follow @CocaCola to watch the story unfold." The entire campaign created by Marvel and Coca-Cola is intriguing, suspenseful and highly engaging.
What Makes This Trend Stand Out
- Branded Collaborations
- Opportunities for brands to create innovative and engaging campaigns through collaborations with other well-known brands and franchises.
- Limited Edition Products
- Opportunities for brands to create buzz and increase demand through the creation of limited edition products.
- Pop Culture Marketing
- Opportunities for brands to leverage popular culture icons and franchises to create compelling marketing and advertising campaigns.
Sectors Adopting This
- Beverage Industry
- The beverage industry can take advantage of branded collaborations and limited edition products to increase sales and brand awareness.
- Entertainment Industry
- The entertainment industry can leverage pop culture marketing and branded collaborations to create new revenue streams and expand their brand footprint.
- Advertising Industry
- The advertising industry can offer their services to brands looking to create engaging marketing campaigns through branded collaborations and pop culture marketing.
