This coffee concept suggests a way to blend the convenience of instant coffee with the freshness and familiarity of a coffee bean.
'Coffee Kong' by Korea's ahhaproject agency is a reimagining of instant coffee, specifically for the Asian market where instant coffee mixes are actually preferred by consumers over brewed coffee. This concept envisions that consumers would be presented with tins full of compressed instant coffee in the shape of coffee beans. For added convenience, these beans are also coated in sugar, so that there's no need for any additional sweeteners. Like most instant coffees, only hot water needs to be poured for the transformation to take place.
The best part of this ingenious coffee concept is that a consumer may add as many coffee beans as they need to a cup in order to create the ultimate flavor.