Singaporean food-tech startup Prefer is known for its beanless alternative, and its new beanless coffee powder is positioned as a "coffee extender" to blend with coffee instead of replacing it entirely. Coffee drinkers are pained by rising coffee prices, and this bean-free soluble powder can be incorporated into brands' instant coffee sachets, ready-to-drink beverages, flavor extracts, coffee concentrates and more to keep costs low without impacting flavor.
This bean-free coffee extender tackles a consumer pain point, helps to keep margins low and reduces climate impact, making for a winning product that will support the future of coffee. According to Prefer, the soluble beanless coffee powder is 50% cheaper than arabica on average, with an 85% lower carbon footprint, and demand is high for this innovative format.
Key Themes Behind This Trend
- Affordable Coffee Extenders
- The introduction of beanless coffee powders as extenders presents a cost-effective solution that aligns with consumer demand for affordability amidst rising coffee prices.
- Sustainable Beverage Ingredients
- Beanless coffee offerings significantly reduce the carbon footprint, catering to the environmentally conscious consumer and fostering sustainable practices within the beverage sector.
- Flavor Innovation in Instant Beverages
- A novel approach to enhancing instant coffee and ready-to-drink products without sacrificing taste offers exciting new possibilities for flavor innovation in the market.
Where This Applies
- Food-tech Industry
- The development of beanless coffee powders is pushing the boundaries of food technology, emphasizing the industry's role in creating sustainable and economical food solutions.
- Beverage Industry
- Innovations like beanless coffee powders are reshaping the beverage industry's landscape by introducing affordable, eco-friendly alternatives to traditional coffee.
- Instant Coffee Market
- The market for instant coffee benefits greatly from soluble beanless alternatives, providing a way to maintain low production costs while meeting consumer taste preferences.
