Minus Coffee is a new coffee brand that utilizes ingredients like chicory root, dates, and lentils and transforms them into a liquid beverage that replicates the taste and smell of coffee. By fermenting these ingredients, Minus can produce a cold brew formula that is more sustainable than creating the average cup of coffee. The manufacturing of coffee is a water and energy-intensive process that can harm the environment. It takes roughly 140 liters of water to create one cup of coffee, and with coffee consumption on the rise, this number is significantly increased.
Using these innovative plant-based ingredients, Minus can cut down water usage and greenhouse gas emissions by 94% and 91%, respectively. Minus’ selection of caffeinated, beanless cold brews are available now on the brand’s website.
Image Credit: Minus Coffee
What Makes This Trend Stand Out
- Sustainable Cold Brews
- Innovative brands are using plant-based ingredients to produce sustainable cold brew coffee.
- Beanless Coffee
- Brands are experimenting with beanless coffee alternatives made from creative ingredient combinations.
- Reducing Carbon Footprint
- Companies are exploring sustainable alternatives to popular products to reduce their carbon footprint.
Sectors Adopting This
- Coffee
- The coffee industry has an opportunity to adopt a more sustainable approach to coffee production.
- Plant-based Foods
- Plant-based food companies can create innovative alternatives to coffee with ingredients like chicory root, dates, and lentils.
- Sustainability Consulting
- Consulting firms can work with brands to develop and implement sustainable business practices that reduce their impact on the environment.
