The Minus Coffee Oat Milk Latte is an instant coffee product crafted with a functional recipe in mind to work well for consumers seeking out an alternative to conventional coffee. The bean-free instant latte mix is an easy product for consumers to enjoy anytime of day thanks to its convenient powdered format that only needs to be mixed with water to be enjoyed. The product is formulated with 50mg of caffeine for about half of the energy boost of a conventional cup of brewed coffee, while also featuring six-grams of protein from peas and 100mg of L-theanine.
The Minus Coffee Oat Milk Latte is free from unwanted gums and artificial sweeteners in the mix, and comes as part of the brand's pivot towards an instant coffee product alternative.
What's Driving This Trend
- Bean-free Beverages
- Providing a sustainable alternative to traditional coffee, bean-free beverages are gaining traction among eco-conscious consumers.
- Functional Drink Formulations
- Functional drink formulations marrying caffeine with proteins and amino acids are redefining energy beverages for health-focused consumers.
- Instant Adaptogenic Products
- The convenience of instant powdered products with added health benefits is appealing to busy consumers looking for quick, nutritious options.
Who This Affects Most
- Powdered Beverage Industry
- The powdered beverage industry is expanding as consumers seek out convenient, easy-to-use drink mixes for on-the-go lifestyles.
- Alt-coffee Market
- Emerging as a niche within the beverage sector, the alt-coffee market is attracting consumers desiring less conventional caffeine sources.
- Plant-based Nutrition Sector
- Incorporating plant-derived proteins and nutrients, the plant-based nutrition sector is meeting the demand for healthier dietary solutions.
