The Laird Superfood Protein Instant Latte mix is the brand's latest launch for the US market that's crafted with flavor, convenience and function in mind. The product boasts a plant-based blend of protein that includes pea, hemp and pumpkin seeds while also featuring coffee, creamer with MCTs from coconut and a functional blend of mushrooms. The mushroom blend incorporates Lion's Man, Cordyceps, Maitake and Chaga, while the drink mix boasts 10-grams of protein in each serving.
The Laird Superfood Protein Instant Latte mix also features the Aquamin® mineral sea algae complex that's reported to contain more than 72 trace minerals and bioavailable calcium. The mix is priced at $19 per pack that boasts six servings inside.
Image Credit: Laird Superfood
Why This Trend Is Growing
- Plant-based Protein Celebrations
- The demand for plant-based protein sources in everyday beverages showcases a growing consumer interest in sustainable and health-oriented food solutions.
- Functional Mushroom Blends
- Incorporating functional mushrooms such as Lion's Mane and Chaga into beverage mixes highlights a trend towards cognitive and immune health enhancement through diet.
- Mineral-infused Beverages
- The inclusion of mineral-rich algae complexes in consumables underscores a trend focused on enriching nutritional profiles with naturally sourced vitamins and minerals.
Industries Being Reshaped
- Functional Foods and Beverages
- This industry is significantly benefiting from the integration of superfoods and adaptogens to cater to the health-conscious consumer.
- Plant-based Nutrition
- As the plant-based movement gains traction, industries focused on vegan-friendly and sustainable food products are seeing unprecedented innovation and expansion.
- Nutraceuticals
- The merging of nutrition and pharmaceuticals offers vast opportunities in creating functional consumables that support wellness and preventative healthcare.
