The EVERY Company launched a pair of products with its revolutionary hen-free egg white protein, including a protein latte mix and a protein coffee enhancer. Both FERMY products are packed with benefits from MCT and lion’s mane mushroom, combining a clean and sustainable source of protein with potent brain-boosting ingredients.
The FERMY Protein Matcha Latte was made to address a few key problems that consumers face when it comes to getting enough protein in their diets. “So many of us with rushed mornings are not getting enough protein to start the day, especially quality protein,” says Daniel Novak, CEO of Landish Foods, “Our commitment has always been to sourcing the purest, most impactful ingredients with minimal environmental footprint. The challenge? Plant proteins don’t provide a good taste or texture in beverages like coffee or matcha."
What's Driving This Trend
- Vegan-egg Protein Innovations
- The use of hen-free egg white protein in beverages offers a sustainable alternative that minimizes environmental impact while providing high-quality protein.
- Brain-boosting Lattes
- Combining MCT oil and lion's mane mushroom with protein lattes introduces functional drinks that support cognitive health along with nutritional needs.
- Convenient Nutrition Solutions
- Protein latte mixes cater to busy consumers by delivering an easy, quick way to incorporate essential nutrients into their daily routines.
Who This Affects Most
- Functional Beverages
- The functional beverages industry benefits from innovations like protein lattes that offer multifunctional health benefits, including enhanced mental clarity.
- Plant-based Proteins
- Advancements in plant-based proteins that improve taste and texture make these products more appealing and accessible in everyday diets.
- Sustainable Food Production
- Companies focusing on sustainability can leverage environmentally friendly ingredients like hen-free proteins to meet consumer demand for eco-conscious products.
