Earthbar teamed up with The EVERY Company to introduce two limited-edition drinks, Protein Mocha Latte and Protein Matcha Latte, with EVERY’s game-changing protein-boosted beverage syrup featuring EVERY OvoBoost—a highly soluble, highly digestible egg white protein.
“The ability to add protein to coffee and tea beverages without the grittiness or chalkiness that typically comes with protein drinks has been one of the toughest challenges for the industry,” said Arturo Elizondo, CEO and Co-Founder of EVERY, “With OvoBoost, we’ve created a game-changing ‘Protein Pump’ that allows for easy protein boosting in almost any kind of drink."
With the protein-boosted beverage syrup, EVERY is changing the way protein is added to everything from black coffee and carbonated soft drinks to tea and even water.
Why This Trend Is Growing
- Functional Beverage Enhancement
- The integration of highly digestible egg white protein syrups into everyday beverages like coffee and tea represents a shift towards functional beverage enhancement without compromising taste or texture.
- Protein-enriched Drink Innovations
- The demand for protein-enriched drinks is being transformed by innovations that prevent the traditional grittiness associated with protein additions, paving the way for smoother, more appealing products.
- Non-dairy Protein Solutions
- With EVERY's OvoBoost offering a non-dairy protein alternative, there's a growing trend towards diversifying protein sources in beverages beyond traditional plant-based or whey options.
Industries Being Reshaped
- Beverage Industry
- In the competitive landscape of the beverage industry, protein-boosted syrups like OvoBoost offer potential for new product lines that cater to health-conscious consumers seeking on-the-go nutrition.
- Nutritional Supplements
- Evolving consumer preferences for functional nutritional additives drive innovation in the nutritional supplements industry, expanding the range of products that can accommodate seamless protein integration.
- Food Technology
- Advancements in food technology, exemplified by EVERY's new protein syrup, are enabling breakthroughs that allow for the enhancement of everyday consumables without altering their core appeal.
