One of the Budweiser Super Bowl commercials features a sobering message from . celebrity Helen Mirren.
The advertisement begins with Mirren introducing herself as "a notoriously frank and uncensored British lady." She then goes on to deliver a message directly about drinking and driving, including a few sharp insults about those who still put themselves and other at risk when they choose to get behind the wheel drunk. The commercial is tied to the brand's #GiveADamn hashtag—every time it is used, the brand will donate a dollar to safe ride programs.
In total, Budweiser purchased three minutes worth of advertising time for the Super Bowl 50 and this one-minute ad starring Helen Mirren accounts for one of these spots. The brand has also teased that the beloved Clydesdales will return in another commercial.