'Backroads' offers US and international bike tours for active families that are looking for a new way to travel. For many millennials, staying healthy and active is a top priority. As a result, many millennials parents are interested in taking trips that are more fitness-focused.
Backroads caters to the needs of active families who wants to travel and exercise at the same time. The company offers both US and international bike tours at prices that fit most family budgets. Unlike regular bike tours, Backroads Family Trips are tailored to the needs of each family member. This means parents can chose easier routes that suit their children's abilities while also encouraging them to be active. In addition, the company supplies a dedicated Kid Coordinator who arranges kids-only activities focused on exploring the local culture and the natural environment.
Backroads Family Trips are perfect for millennial parents who are eager to incorporate fitness into family vacations.
What's Driving This Trend
- Fitness-focused Travel
- The trend of fitness-focused travel is growing among millennials who prioritize staying healthy and active during vacations.
- Tailored Family Trips
- Customizable, family-centric tourism like Backroads' Family Trips cater to the specific needs of each family member, creating memorable experiences that increase customer loyalty.
- Kid-friendly Adventure
- Companies that offer designated children's programs and activities, like Backroads' Kid Coordinator, allow for all members of the family to enjoy the trip and promote life-long curiosity and exploration in children.
Who This Affects Most
- Tourism
- Incorporating fitness and customizable, family-centric offerings into travel packages can draw in customers and create a unique, competitive advantage for tourism companies.
- Health and Wellness
- The trend of fitness-focused travel opens up opportunities for companies involved in the health and wellness industry, such as spas or fitness equipment manufacturers, to partner with tourism companies to offer exclusive products or services.
- Education
- Companies involved in education, such as museums, botanical gardens, or other tourism sites, can collaborate with family-centric tourism companies to provide kid-friendly education and activities that may appeal to millennial parents who value exploration and learning.
