Nike is always on the cutting edge when it comes to both its products and campaigns; the latest of the latter involves an 8-episode original series that essentially takes on the Netflix phenomenon. Titled Margot vs Lily, a teaser was released earlier this week. It premiers on February 1, with a new episode launching every Monday until March 21.
Setting the stage for Nike's Victory Tour, the Margot vs Lily series follows a friendly competition between two women. Nike writes, "Together, with the NikeWomen Week activities taking place in select cities worldwide this week, these platforms are designed to motivate and challenge the swelling wave of women around the world who are adopting sport and fitness as a lifestyle, rather than a trend." It's hard not to stay motivated.
Sports Brand Original Series
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Stylish Compression Tights
Customized Sneaker Expansions
Branded Skate Park Pop-Ups
Expanding Sportswear Online Shops
Celebrity Athlete Stores
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Nike's Margot vs Lily Show Encourages Sport & Fitness as a Lifestyle
- By: Meghan YoungJan 26, 2016