Shapeshifting Sleeping Bags

The Capata 'LazySack' is a Wearable Blanket and Sleeping Bag

One of the biggest issues with sleeping bags if having to get out of them on a chilly morning in the woods, so the Capata 'LazySack' sleeping bag is designed to also be a wearable blanket. A three-in-one product that can be slept in, worn or used as a blanket, the Capata 'LazySack' is made from eco-friendly materials and designed to keep users warm in chilly conditions.

The water-repellant material used on the exterior of the Capata 'LazySack' allows it to stay dry in damp conditions. An innovative zipper flap enables warm air to stay inside, while keeping cold air out.

Created to be a camper's best friend, the Capata 'LazySack' wearable blanket offers outdoor enthusiasts a functional way to stay comfortable.

Wearable Sleeping Bags
Opportunities to disrupt the camping equipment industry with wearable sleeping bags that combine warmth and comfort.
Eco-friendly Camping Gear
Disruptive innovation opportunities to create eco-friendly camping gear while maintaining product functionality and performance.
Weather-resistant Outdoor Wear
Creating weather-resistant outdoor wear that can keep people warm and dry in different environmental conditions.

Industries Being Reshaped

Camping Equipment
The camping equipment industry has the opportunity to create new products that merge sleeping and outdoor wear into one functional and innovative product.
Sustainable Textiles
There is an opportunity for the sustainable textiles industry to develop eco-friendly materials that can stand up to the rigors of outdoor wear without sacrificing functionality.
Outdoor Apparel
The outdoor apparel industry has the opportunity to explore new design concepts to create wearable sleeping bags and weather-resistant outdoor wear that provide both comfort and protection to users in any environmental condition.
SCORE
2.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 27%
Activity 25%
Freshness 8%