This intensely motivational commercial for the 'Want It More' campaign by Asics emphasizes the non-glamorous attributes of being a committed athlete.
The ad opens with a man going for a jogging before the sun is even up. A voice breaks the silence by stating "This is an open letter to anyone who wants to be an athlete." Throughout the commercial, the voice-over states the that in order to become a successful athlete you must want it more than sleep, more than cake, more than partying and more than perfect hair.
The commercial essentially eliminates the preconception that athletes strictly workout to look good. Instead, the Want It More campaign promotes commitment, dedication and true passion for sports and fitness. The commercial ends with the phrase "If you really want to be an athlete, just wanting it isn't enough."
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